The Stone Gods by Jeannette Winterson Free Essay Example, 1000 words

Older women are competing with younger women over beauty and this has is the only thing that matters most to them. In Easter Island, there are great curving which surround the great island. This shows how capable these people are and how talented they can be to make such curves. However there is a great dissolution over the people who created the curving. In the long run the island becomes barren and there is no more trees to make the curving. Winterson argues here that through the curving, humanity created their gods hoping that these gods of theirs could make them more trees but instead they end up with barren land with little that they can do to save themselves from the wrath of nature. In the end humans remain without anything to do and eat. Starvation is the order of the day and this is all due to the earlier generation who used all the resources’ forgetting that their future children would use the same resources. In chapter two, the women are described to be after beauty and nothing else. The older women compete with younger children over beauty. We will write a custom essay sample on The Stone Gods by Jeannette Winterson or any topic specifically for you Only $17.96 $11.86/pageorder now As a result of this, they end up using man made beauty products which just spoil their beauty instead of helping them. This is also another way that humanity abuses nature. Humans feel that what nature has given them is not enough and so they go out to look for their own way of doing more than nature had done. As a result of this, there are lots of consequences that come with the use of artificial beauty and the women are left with marks that are so ugly but can’t be removed. However bad humans can be, it is not that easy to suspend the disbelief the stone god has brought out. Most of the trope that she uses are outmoded already, while some can’t even be imagined; a good character of a science-fiction. Only the people who are bloody-minded are able to focus on every single misstep that humanity has done. Her use of future history to bring out the humanity of the current generation, strongly stop the otherwise flowing story and she does not deliver her message. The stone God is a little bit imperfect in that it exaggerates the human negativity. The book is written in a world of fantasy where the extent of human nature is exaggerated to the extreme lower end. What this means is that she did not use the right choice of words to describe the full nature of humans (Erwin 78). In conclusion, I would say that I agree with what Jeanette has predicted to happen in the future. The rate at which human beings are cutting down trees is alarming and this without any more explanation shows that the future generation has trouble.

Niccolo Machiavelli And John Locke - 1162 Words

Niccolo Machiavelli and John Locke are, in simple terms, two vastly different kinds of people. They were separated by nearly two centuries, and lived in two different countries. Despite their contradictions on sovereignty, both Locke and Machiavelli shared a primary concern- the betterment of society. Machiavelli establishes in his work The Prince that there are two types of government; either republics or principalities, and The Prince will focus on principalities. He states that principalities come in two types; hereditary principalities, and new principalities. Government power therefore comes from fortune or strength, by a state s own army or along with the army of another. Government requires a strong ruler who uses coercion, but who also knows how to be cunning; someone who can be both â€Å"a lion and a fox†. Machiavelli never discusses elections or accountability among leaders, therefore his model is created from manipulation. Locke, in his work The Second Treatise of Civil Government takes a completely opposite stance, denouncing absolute rule and defining political power as the right to make laws for the protection and regulation of property; these laws are backed by the community, for the public good. He favored the social contract between the state and society, and encouraged the concept of dual accountability. The main similarity in opinion over rulers between both theorists claimed elites should be in charge of the state. Machiavelli believed government to beShow MoreRelatedNiccolo Machiavelli And John Locke974 Words   |  4 PagesNiccolà ² Machiavelli, Karl Marx, and John Locke are three rationalists who, in spite of the fact that have changing feelings on how rulers should act, all think about the prosperity of the individuals from society. These three distinctive compelling figures of each of their own separate eras would in the long run make pieces out of scholarly showstoppers that give peruses a look into what the world resembled w hen overseeing powers ruled over social orders. The principal rationalist, Niccolà ² MachiavelliRead MorePhilosophers: Niccolo Machiavelli, John Locke and Karl Marx885 Words   |  4 Pages With great ideas, comes and follows great change. Niccolo Machiavelli, John Locke and Karl Marx are renowned philosophers who paved way to the most prominent forms of government in the world. Through their literature they have created a huge wave of revolutionary ideas that exist in the several forms of government to this day. On one hand, Machiavelli advocates political absolutism. It is a form of government in which the governed accept the powers granted to a single ruler usually vested in aRead MoreThe Communist Manifesto By Karl Marx And Friedrich Engels1746 Words   |  7 Pagesextreme in its own way, societies have implemented them into the roles of the government as well as how private property should be handled. John Locke wrote the Second Treatise on Government where his main issue concerns the relationship of people to their government and where the lines are drawn on what the government can do that is acceptable. Niccolo Machiavelli wrote The Prince, in which he argues t hat people are naturally immoral and will do what they can, whether good or bad, to maintain well-likedRead MoreEssay on Impact of the Writers of Antiquity on Modern Times613 Words   |  3 Pagesdescriptions of their theories. Born of brilliant men like Marx and Machiavelli, to name a few, these theories are preserved in books, illustrated in day-to-day domestic and international affairs, and immortalized in modern theories and documents. They are the predecessors of present theories that have been reinterpreted for a different era and reapplied in a new context. In his most famous work, The Prince, Niccolà ³ Machiavelli discusses the ways in which to not only attain, but also retain, politicalRead MoreJohn Locke s Views On Private Property And Politics1133 Words   |  5 PagesEach Philosopher in the early modern world has different perspectives regarding private property and politics in society. Although John Locke, Niccolo Machiavelli, and Karl Marx/Frederick Engels are from different times their criticism are crucial onto the world. Being from different eras gives them a unique perspective of how one should rule or govern. Each philosopher displays his own ideas and can seemingly disagree with one another in their methods of government. Therefore when issues of maliciousRead MoreEssay about Reasoning of Human Nature1611 Words   |  7 PagesReasoning of Human Nature John Locke and Karl Marx have one thing in common, they both believe in human reasoning. Humans, they suppose, have the ability to be both rational and intellectual beings; they not only learn from those around them but also from their surroundings. Niccolo Machiavelli, however, disagrees with Locke and Marx. He argues that human beings are not reasonable and are chaotic without any such order. 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No longer was government seen as an institution granted by God but rather governments were largely becoming arrangements or contracts between those that govern and the governed. Thinkers from Aristotle to Francis Bacon would expound on this idea of a social contract, but none would exemplify the realism and ruthlessness of modern politics like Machiavelli. While the word Machiavellian has become partRead MoreHobbes, Locke, Rousseau, and Machiavelli Essay1855 Words   |  8 PagesHobbes, Locke, Rousseau, and Machiavelli The thirteenth through the eighteenth century brought profound changes in the political realm of Western civilization. Beginning with the Scientific Revolution and only advancing during the Renaissance, secularization and skepticism lead to changes in not only the intellectual life of Westerners, but also to their politics. At the forefront of the political debate were well-versed men such as Machiavelli, Hobbes, Locke, and Rousseau. The influencesRead MorePhilosopy: The Prince by Niccolo Machiavelli Essay1773 Words   |  8 Pageswhether abortion should be legal in its entirety or legal only for those who were impregnated without their own will. John Locke, Karl Marx, and Niccolo Machiavelli all introduce their own ideas that had the potential to revolutionize the history for mankind; Locke and Marx believe in a more equal society where the government exists ultimately to serve the commonwealth, but Machiavelli believes that humans are simpleminded creatures born to follow a str ong leader by incorporating fear. Although there

Re Companies at Fault or Is It the Lack of Personal Responsibility Free Essays

Are Companies At Fault? Or Is It The lack Of Personal Responsibility? How does one become fat? Is it the lack of responsibility of one’s actions to make healthy food choices, the lack of knowledge to know if something is healthy or unhealthy for your body, or television hypnotizing the viewer into buying an unhealthy product? According to surgeon general, obesity has become a health epidemic that needs to be controlled and prevented. Almost a third of America’s population is obese and growing. Obesity is also now a wide spread topic that has caught the attention of journalists and health activists. We will write a custom essay sample on Re Companies at Fault or Is It the Lack of Personal Responsibility? or any similar topic only for you Order Now Writers all over America have an opinion on the obesity epidemic such as Radley Balko who wrote the article â€Å"What You Eat Is Your Business. † Is obesity a medical condition or a consequence of a person’s food choice? In Balko’s article, he argues that the government is attempting to control what Americans consume and that obesity is caused by poor food choices. He tells us that the government is removing junk food and sodas from school vending machines, wanting more labeling (such as warning labels), and restricting food marketing to children. In other words, bringing government between your waist line† (158). Balko speaks the government is fighting obesity the wrong way by removal of the vending machine snacks, taxing more on higher calorie foods, and having restaurants send their food creations into a nutritional lab to be tested. He thinks the right way to defeat and handle obesity is to give the people a choice to want to be obese or improve your p hysical self. â€Å"†¦ Government ought to be working to foster a sense of responsibility in and ownership of one’s own health and well-being† (158).Balko tells us that â€Å"the best way to alleviate the obesity public health crisis is to remove obesity from the realm of public health† (159). Balko thinks that Americans need to be able to choose healthy on their own without the government’s interference. If America is educated about food health, the better choice can be made. It is up to the individual to choose a salad or a home cooked meal over a Big Mac. People are smart enough to know what to put into their bodies. Another writer who wrote about obesity is John H. Banzhaf who’s article is opposite of Balko’s views.Banzhaf, the man who wields the law as a weapon against fast food companies. Banzhaf wants congress to figure out a solution for the obesity crisis and he is disappointed that congress is supporting a bill that gives fast food companies immunity from all liability. he does not think that obesity is caused by the lack of personal responsibility, he explains that the â€Å"rise of obesity and obesity related diseases occurred largely within the past 15-20 years, and there is no evidence that there has been a corresponding drop in and/or parental responsibility† (163). He thinks that if law suits against tobacco companies are effective, he can have the same effectiveness against the fast food industry. According to Banzhaf, fast food industries should be held liable for its key role in the ascension of obesity. His thoughts on what congress should do to help go against obesity before thinking about giving fast food industries immunity is to â€Å"A. have the fast food industries display information about calories and fat in their menus†¦ , B. e required that all fast food restaurants provide appropriate warning about the danger of eating fattening foods too often, C. require that all fast food restaurants provide more nutritious alternative menu†¦ , and require that all food item intended for children – provide fat and calorie content†¦ † (165-166). Banzhaf’s article disagrees with Balko’s argument because Banzhaf points most of the blame for obesity toward fast food and is arguing that it is not lack of responsibility, but the lack of nutritional knowledge and availability of healthy food.He wants the FFR to be liable for the contribution in the obesity epidemic and for not well informing their customers properly about the content of their food. Yves Engler would agree with Banzhaf with his article â€Å"Obesity: Much of the Responsibility Lies with Corporations. † Engler begins with his article with statistics of why obesity s now a large health crisis such as claiming that almost a third of the U. S. population obese and that the rate of obesity has doubled within 13 years. He found link through researchers that obesity is connected to 30 other medical conditions and he learned that the epidemic is costing billions of dollars to treat obesity related conditions, and people are putting more faith into weight loss drugs and surgery, rather than naturally losing weight through exercise. He has discovered that FFR are more available in walking distance from a home than supermarkets. â€Å"Poor areas often have had an even higher exposure to FFR and fewer super markets†¦ † (174). In Englers studies, fast food products are consumed in greater quantities (175). The amount food you receive has increased into bigger portions and according to angler people consume 30 percent more since 1983. Companies spend billions of dollars to advertise their products and their main target are children. Engler says that animated characters and toy gain the attention of children, thus making the children have their parents come in and eat at the restaurant. â€Å"Companies use cartoon characters, toys, and other items to have powerful influence over children† (175). The soda companies invaded schools to gain profit children.Engler’s argument is that companies are relentless in selling their unhealthy products and succeeding in their sales. With the company’s success leads to an obese America. Engler can connect with Balko’s article because children/teenagers/adults need to take responsibility in their food and drink choices and consume in moderation of the unhealthy choices. Engler also connects well with Banzhaf because Banzhaf is going against the FFR, the same as Engler is and that fast food is a key factor for the cause of obesity.Cathy Arnst has a different view on the subject on is obesity caused by a lack pr personal responsibility or is it the food we eat. Cathy Arnst does not think that obesity is caused by our lack or personal responsibility in what we eat. She emphasizes that the foods we eat have more calories than what they used to be in the past. â€Å"Two new studies conclude that the food industry is following the tobacco industry’s play book to ensure that we keep loading up on calories, and as a result virtually all of the weight gain in the U. S. ver the last 30 years can be attributed to eating more, not moving less† (01). She say that having no physical activity plays no role in why we have an obesity epidemic. People today just eat more than what we used to in the past. Cathy can relate to Banzhaf and Engler because the problem is the food that’s available. So like what Banzhaf was saying, there should be an alternative healthy menu. Finally, who really is at fault for causing the obesity epidemic? All writers have made good points on why this happened and good ideas of actions we should make.People are at fault for the food choices they eat and corporations are at fault for selling high calorie foods that cause fat tissue to grow. Also corporation irresponsibility for targeting children mainly for buying their products through their advertisements because they are teaching a generation to buy unhealthy foods and saying it’s ok. If this Epidemic is to ever be solved, instead of pointing what is causing it, make choices as an individual to make the next day healthier for yourself because every adult is responsible for their own well being. How to cite Re Companies at Fault or Is It the Lack of Personal Responsibility?, Papers

Business Operation of Bellamy-Samples for Students-Myassignment

Question: Discuss about the Strength and Business Operation of Bellamy. Answer: Introduction The given report focuses on strategic analysis on Bellamy, An Australian organic food producer. The company is founded in 2003 in Launceston, Tasmania and headquarter of the company is also allocated in Launceston, Australia. It is one of the largest organic food producers in Australia. This company was the first entrant in an organic food industry. In 2004, Bellamy produced first organically certified baby food and in 2005 it produced first organic baby formula. Bellamy is providing nutritious organic choice to children(Morgans, 2015). The company provides a range of organic food products for young children, babies, and toddlers. The basic philosophy company follows to teach good eating habits to children from the beginning. A healthy diet helps to develop the healthy mind. Bellamy is a certified organic which produces food products that do not include harmful chemicals. The company does not use chemical pesticides, chemical fertilizers, and artificial addictive and genetically modi fied organisms. All the organic food products are prepared and packed in Australia. Bellamy is known for its high-quality products. The company follows the concept of complete nutritious diet methodology that helps for healthy development. In only Australia, the company has more than 4400 outlets including Woolworths, Coles, Big W, Terry White and Costco (Bellamysorganic, 2017). Laura McBainwas appointed as CEO. Previously shehas worked with numerous companies and got experience from different industries. The products of the company are distributed in Vietnam, Australia, Singapore, Hong Kong, China, Malasia and New Zealand(Bellamysorganic, 2017). The Company is operating from last 14 years and has developed the good reputation in the market. According to results of social media research in 2016, the company was recorded as the best baby food producer (Annualreports, 2016). The revenue of the company is increasing year by year. In Australia and in China the revenue growth was high. Some products of the company are toddler milk, infant formula, pasta, ready to eat pouches, cereals, baby rice, cinnamon breakfast, brown rice pasta, fruit snacks, vegetable macaroni, baby porridge and much more. Revenue of the company was recorded on 30 June 2015 as $125302000 and in 2016 the revenue of the company was $244583000 which means the revenue has been enhanced by 95% (A nnualreports, 2016). The company is looking for expansion of its operations. Mainly the companys revenue is coming from offshore. Macro-environment analysis Macro environment analysis is very important because through this the organization can understand the strong and weak areas and work to get succeeded in the rapidly changing business world. It is very essential to recognize the factors that give impact on the organization. Organizations use PESTLE analysis that is a significant framework that helps to analyze political, environmental, socio-cultural, technological, economic and legal factors. The framework helps to recognize opportunities and threats of the organization that helps to make good strategic decisions in future (Ho, 2014). The knowledge of important factors helps companies to develop sustainable competitive advantage. PESTEL analysis of Bellamy Company is given below. Political Political factors include government policy, tax policy, labor law, environment law, foreign trade policy, trade restrictions, and instability in overseas markets. The political environment is all about a degree a government interferes in the system. Political factors have the major impact on an organization because the organization has to follow all the rules and laws related the political environment of the country (Michaelidou Hassan, 2008). Bellamy is an organic food production company that is facing some legislation like other companies. The company has to follow different government regulations related to trading and labor law. The company is mainly dependent on the agriculture sector. The government makes various policies related to agriculture sector because in many countries agriculture sector contributes to the economy. The government in Australia focuses on labor welfare. In Australia, there are chances of tax decrement in business. This will create the opportunity for Be llamy for next 3 years. If the government in Australia will introduce some unfavorable changes then the company may have to face some problems (Chenoweth, 2008). Economic Economic factors include disposable income of consumers, economic growth, exchange rates, inflation, and interest rates and so on. The decreased value of Australian Dollar is creating the positive economic environment for international customers. Bellamy Company can use this situation as an opportunity and can expand the business in the global and international market. It has been analyzed that the global financial markets are facing instability condition since 2009. Due to this situation, Australian customers are becoming price conscious and they like to purchase the product at the low price that is creating the threat for the company (Aertsens et al., 2009). Socio cultural Previously fewer people were using separate and specialized baby food as the trends have been changed now people are becoming more concern about nutrition requirement of a baby. New generation people like to prefer healthy food because healthy and nutritious food helps for childs development (Senauer Seltzer, 2010. The buying behavior of consumers is also influenced by the society where people live. Bellamy Company can use the consumer behavior theories to touch emotions of consumers. Health consciousness of people is an opportunity for the company. Now parents are giving more focus on childs health (HamzaouiEssoussi Zahaf, 2008). For example, the socio economic factors in China can have a major influence on the overall business of Bellamy. Due to the environmental issues within the community of China, the people have become more aware about the food they consume (Zacharias et al. 2017). The organic forms of baby foods are highly popular due to the fact that most of the people are nowadays avoiding the artificially manufactured foods that can have potential harm on the health of the individual and also can cause long-term chronic illness during the time of adulthood. Hence, this social factor of China can help in the overall growth of business in the region for Bellamy. Technological Technological factors are related to change in technology or introduction of new technology. If a business is using old technology and competitors are using new technology then it is obvious that more customers will like to use the products and services of competitors because they are using the latest technology (Hjelmar, 2011). Bellamy Company is producing certified organic infant formula product and is known as the premium brand in Australia. Like various companies, Bellamy is also providing products online. Customers can check the availability of product and shop without going to store (Annualreports, 2016). This is creating opportunity as the company can get more customers online. Due to the decrease in pricing of international shipping, the company is facing some challenges (Crosse, 2017). In the context of the external market of China, it can be said that it is one of the most technologically advanced nations of the world. Hence, it is possible for all business organization to take the advantage of the situation for the increasing the popularity of the business (Smith-Spangler, 2012). With the help of the technological advancement, it is possible for Bellamy to check the quality of the food they are selling and also provide detailed information about the nutrition components (Annualreports, 2016). The technology can also be used in the overall purpose of digital marketing of the company, which is the easiest ways to increase the popularity of business (Annualreports, 2016). Environmental People like to prefer organic fruits, vegetables, and products because the Organic food fulfills nutrition requirement of the body. Organic farming is the more environmentally friendly method of producing food. Bellamy Company does not use harmful chemicals for production because company mainly focuses on the health of people. The production process of organic food is also simpler than other food industries. The company does not use harmful materials that can create the problem for babies and the production process is also safe from environment point of view (Hughner et al., 2007). In organic farming, the crops hold the lower level of nitrates and the higher level of essential antioxidants which is beneficial for the environment. Today countries are becoming conscious of the environment and the country's government is supporting the industries that are environment-friendly (Smith-Spangler, 2012). So this is the opportunity for the company. Legal The Australian government has supported the concept of unfair trade practices. The consumers rights should be protected. Companys products should be safe and prices should be fair. Bellamy Company produces safe and healthy baby food products. To become successful a company has to follow legal rules and regulations. According to 2016 in the corruption perceptions index, Australia is counted as one of the least corrupted countries (Ey, 2016). Australian laws are clear and transparent that will work as an opportunity for the company. The company's products are related to the health of babies that is good and a company is not producing any harmful product so the legal factors are supportive of the company (Pivato,MisaniTencati, 2008). The PESTLE analysis of Bellamy Company is given above. Through the analysis, it can be concluded that political factors, technological factors, environmental factors, legal factors, socio-cultural factors and economic factors are affecting operations of the company and also influencing consumers purchasing decisions. Technological factors help to generate more revenue for the company. The company is producing safe and healthy food products and customers like to purchase products because the products are good in quality. It can be analyzed through PESTEL analysis that company has many opportunities and company can use those opportunities to get growth in the market. Competitive analysis Michael E. Porter has given a five force model for competitive analysis. The five forces help to identify the strength and weakness of the industry. Porters five forces also help to analyze the competition in the given industry. The knowledge of competitive analysis helps to formulate business strategy. An attractive industry attracts many entrepreneurs as the industry can be profitable for future. In an unattractive industry, the combination of porter five forces gives negative or unprofitable results (Bose, 2008). Threats of new entry (low) Bellamy is a nutritious organic food provider for child care. Bellamy infant formula is suitable for babies from their birth to 12 months. It includes certified organic cow's milk that is mixed with essential vitamins, minerals, and fatty acids. The threat of new entry into organic food industry is low due to low margin and high-cost involvement. Bellamy organic has Strong distribution network that is required to supply food products. If the distribution network is weak then the transportation of goods will become more expensive and some goods will not reach to end consumers. High investment is also required to create the strong distribution network for organic food distribution (Smith, 2008). Organic food producers should have the certificate from the authorities and the procedure of getting the certificate is complex. Bellamy is a certified organic food producer company. People do not like to take the risk especially when the matter is child's health. Bellamy has developed a strong brand image in Australia. People like to purchase organic food products from a known brand. Companies have to invest so many resources to create a strong brand image. In organic food manufacturing especially in producing food products for the child, companies contain high learning curve which means new companies have to spend the good amount of time and money to study the market before taking the entry. The high learning curve is giving high profit to Bellamy. So it can be concluded that the entry barriers are high in this industry (Crosse, 2017). Bargaining power of suppliers (medium - high) The bargaining power of suppliers is medium to high as the input materials for organic food products production are supplied from a small number of suppliers. For the production of organic products, unique input materials are required. Switching cost among suppliers is also high, like in a manufacturing process certain enzymes are being used which are supplied by specific supplierand if the company starts to get input materials from another supplier who does not provide that enzyme then the food manufacturing company has to change complete manufacturing process according to the availability of input materials (Lang, BarlingCaraher, 2009). The process can be very costly thus in organic food industry power of suppliers is high. Suppliers know the information about prices, market demand, and product's cost so the probability of negotiation with a supplier is less. The supplier can directly contact to consumers because with some efforts supplier can become the competitor (Annualreports, 2016). Bellamy Company has many suppliers that are supplying essential input material for the production of baby food products. Bargaining power of buyers (Low) The power of buyer is low in the organic food industry as the number of the organic food manufacturer in Australia is low. Only some companies in Australia are producing organic child food products and the customers are large. Buyers have to purchase products from the available companies so they have little option. Bellamy organic is one of the well-known child food producer companies. The companys products are in demand because of the quality of the products. The price of products remains fixed and the customers cannot do the bargaining for prices. It has been seen that in China and in other Asian markets, consumers' demand for infant formula is increasing (Godfray et al., 2010). Threats of substitutes (low) Customers like to use organic food products as the products are good for health and they do not like to switch from organic products to other products. Bellamy is producing high-quality food products and customers prefer organic products as they are produced with natural ingredients. Today people like to use natural and organic food products because they are becoming more conscious towards the health (Bellamysorganic, 2017). People like to use certified organic products because certified products are trusted products. Especially when the topic is related to child's health the parents prefer to use the products that are healthy and safe (Falguera, AliguerFalguera, 2012). Industry rivalry (Medium) The organic food industry is a competitive industry as the companies are trying to increase their market share by introducing new products and services. Introduction a new product in the market and to make the product popular is very complex tasks as much effortwill be required to attract customers(Paul Rana, 2012). Major competitors of Bellamy areBlackmores, Devondale, Aussie baby, Farm Daisy, Bubs and Viplus(Annualreports, 2016). Bellamy organic has the advantage as the company is mainly focusing on baby food products and competitors are focusing on other products as well. In Bellamy, customers can place the order for the product on the website also. The analysis helped to understand the inter connectors of competitive forces. The analysis also helped to establish the link between competitive force and macro environment. It can be concluded from the above description that the bargaining power of suppliers is high and other forces like bargaining power of buyer are low, threats of new entry and substitutes is low and industry rivalry is medium. Strategic capabilities Competitive advantage A company that uses the resources and competency properly and also responds to the opportunities gets the sustainable competitive advantage. One effective framework is VRIO that includes elements like valuable, rare, costly to imitate and organized to capture value. The framework can help to analyze Bellamys strategic capabilities. Companys resources and competencies can give the competitive advantage over competitors(Porter, 2009). Bellamys resources and competency Physical resources Bellamy organic is producing the range of baby's health care products that include necessary vitamins and dietary supplements. The products of Bellamy are the infant formula, toddler milk, follow-on-formula, baby porridge, baby rice, apple, brown rice pasta, grain, fruit snacks, baby macro ni, teething rusks, vegetable macro ni and ready to serve meals. Bellamys products are produced for three specific age groups like 0-6 months age group, 6-12 months age group and 1-3 years age group. Infant formula milk power focuses on new born baby(Bellamyorganic, 2017). Till today the company has launched various baby food products in the market and has established a strong brand image in the market. The products of Bellamy are available in many Australian outlets and also available online. Bellamy Company has got certified organic from National Association for Sustainable Agriculture Australia. It is authorized by United States Department of Agriculture. The major competency of Bellamy is, the brand is popular in Australian markets and company products are Austrian made and also provide the guarantee to customers. Bellamy has also got Chinese certification for organic milk to provide services in China(Aaltonen et al., 2015). Financial resources Bellamy Company has strong balance sheet position. Direct sales also increased in the Chinese market. Sales and profit are increasing year by year. Net operating cash flow trend is also increasing. From the reports of the company it can be analyzed in 2014 to 2016, the shareholders of the company have earned high profit. The company achieved financial competency by reducing working capital requirement and by maintaining the operating cost. The company also achieved growth in shareholder returns (West, Ford Ibrahim, 2015). Human resources In the team of the company highly talented and passionate people are working. Bellamy Company has established the good relationship with supply chain members. Bellamy is working with best organic farmers, suppliers, and manufacturers. Bellamy team is mainly based in Launceston and the sales teams are located in China, Perth, Sydney, Singapore, Melbourne, and Brisbane. Team members mainly focus on customers' demand. The number of employees is increasing and the number of women in the team is also increasing (Annualreports, 2016). The team in Shanghai is supporting operations in China business and team in Singapore is supporting operations in South East Asia business. Supportive human resources are helping to face dynamic environmental conditions. Bellamy's customer representatives also provide the personal consultation to customers. Bellamy has done the partnership with a Baby tree, the popular website in China (Annualreports, 2016). VRIO analysis Bellamy Company has built the strong relationship with partners. The company will expand the operations in South East Asia and in Australia. The products of Bellamy will be available across Australia and the company is going to open several Austrian outlets to increase distribution. The company will have growth opportunities in Philippines, South East Asia, and Indonesia and also will expand market share in Malaysia, Vietnam, and Singapore (Annualreports, 2016).Bellamy is also focusing on strategies to increase demand for organic products. The VRIO analysis of Bellamy is shown here. Value Bellamy has focused onfour strategic points: Company is improving digital existence in Asian markets by using direct sales method via e commerce. The company is focusing to increase demand for products in Chinese market. Bellamy has the goal to become the world leader in organic baby food products. The company is maintaining its leading position by introducing new products and holding market share more than 50%(Bellamysorganic, 2017). Company products are available in medium to high price range. Rare To meet the increasing demand from Australian markets and Asian regions, the company is using unique operational capacity. The company is focusing to increase the capacity to meet new requirements.The company has also invested in additional plants and equipment to sustain high-quality production (WillerLernoud, 2016). Imitability Bellamy Company has a high global presence in around 15 countries that need good amount of time and high resources to imitate. Bellamy is specialized in producing child food products. For competitors, it will be very hard to create the strong distribution network in China as there are so many regulations related to sales and distribution of health products in China (Annualreports, 2016). Organized to Exploit Bellamy is increasing its distribution facilities and also planning to launch new products. The company is focusing to expand its supply chain by connecting new members. The company is using effective data management system to maintain agile workforce (Zanoli,GambelliVairo, 2012). Conclusion Bellamy is an Australian organic food producer, marketer, and supplier of 100% organic child food and mainly focusing on infant formula milk powder. The company produces various food products, babies and toddlers. The products are available on both platforms online and offline. In the report company's information is given. The macro environment analysis of the company is also included in the report. Macro environment analysis helps to find opportunities and threats for the company. The competitive analysis of Bellamy Company is also shown in the report with the help of Porter's five forces. At last company's competencies and resources that are giving the competitive advantage to the company are shown. The VRIO framework for Bellamy is also depicted in the report. References Aaltonen, S., Heinze, A., Ielpa, G. and De Tommaso, D., 2015.Enterprise cultural heritage: The source for sustainable competitive advantage and survival for food sector SMEs,The International Journal of Entrepreneurship and Innovation, 16(2), pp.73-83. Aertsens, J., Verbeke, W., Mondelaers, K. and Van Huylenbroeck, G., 2009. Personal determinants of organic food consumption: a review,British Food Journal, 111(10), pp.1140-1167. Annualreports, 2016. Annual Report, Bellamys Australia Limited. Viewed on 5 August, 2017 from https://www.annualreports.com/HostedData/AnnualReports/PDF/ASX_BAL_2016.pdf. 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